This year's star-studded soiree will take guests on a festive journey through a modern twist on a circus theme and will be catered by chef extraordinaire Wolfgang Puck and produced by Along Came Mary Productions. One of the year's most anticipated events attracting GRAMMY winners, nominees and celebrities, the 2010 GRAMMY Celebration will take place at the Los Angeles Convention Center on Jan. 31 immediately following the 52nd Annual GRAMMY Awards.
"The GRAMMY Awards are an international extravaganza that celebrates the past year in music, but the festivities don't end there," said Neil Portnow, President/CEO of The Recording Academy. "With exquisite cuisine and incredible performances, the after-party will be a memorable and extraordinary way to commemorate the success of Music's Biggest Night."
"As the only official GRAMMY Awards after-party, we pride ourselves in making the GRAMMY Celebration the year's most unforgettable event through our innovative design and amazing musical performances," said Branden Chapman, Vice President of Production and Process Management for The Recording Academy. "We are extremely fortunate and excited to collaborate with such incredibly talented partners. It takes much skill, innovation and ability to produce a party of this magnitude and we are privileged to work with the best in the industry."
Wolfgang Puck has crafted a custom menu that will be enjoyed by the 5,000 guests expected to attend the celebration. The menu will include an All-American Bistro (herb crusted rack of lamb with rosemary-mint jus, pan-roasted chicken with natural jus, garlic potato puree and shrimp louie with avocado panna cotta.); Asian flavors (garlic candy shrimp with jasmine rice, chinese chicken salad with crispy wontons and sesame honey dressing, sliced szechwan style rib eye and spicy string bean salad with cashews and tofu); tastes of New Orleans Jazz (cane syrup and bourbon glazed pork loin with creole mustard sauce, gumbo ya-ya with chicken, shrimp and andouille sausage, whipped yams with vanilla bourbon butter and spicy candied pecans and slow braised collared greens with tabasco fried onions), and an iced seafood station (chilled shrimp and crab claws, cocktail sauce and spicy mustard). Delicious sweets will include chocolate truffle cakes, caramel apple tarts, devil's food cupcakes with marshmallow frosting, caramel popcorn, baby lemon meringue tarts, and assorted colored cotton candy.
Once again The Recording Academy has partnered with Along Came Mary Productions, who will orchestrate the 2010 GRAMMY Celebration and oversee all of the event production and other logistics. The event will transport guests through a three-ring circus as it reinvents the vast Los Angeles Convention Center West Hall into a surreal experience. Acrobats, stilt-walkers and contortionists will be found throughout the space with featured acts performing in each of the main three rings. The lighting, performances and décor will evolve throughout the event with each hour highlighting a different concept of a guest's visit to a circus. A second event space within the party, Petree Hall, will double as a jazz lounge with a design that evokes images of a clown funhouse.
MasterCard Worldwide is proud to deliver a priceless musical experience with artists set to perform on the MasterCard stage, as well as in the MasterCard Jazz Lounge. Performances will include the Jon Batiste Band, presented by Jazz at Lincoln Center, as well as the GRAMMY Jazz Ensembles. Waste Management, for the second year, returns as a sponsor of the after-party and will once again host a lounge within the celebration. Additionally, in keeping with The Academy's greening initiative, Waste Management will collect all recyclable materials from the celebration. A variety of Hard Rock Cafe's memorabilia will be on display at the celebration for guests to enjoy such as a Michael Jackson fedora, Elton John Mardi Gras headdress, Madonna clown costume, and a birthday cake dress worn by Katy Perry. Hard Rock Cafe has also been a great supporter of The Recording Academy's Chapter GRAMMY Telecast Viewing Parties for four years, and will host viewing parties in nine Chapter cities.
Spirits, wines and beer will be provided by Patrón Tequila, Ultimat Vodka, Pyrat Rum, Forest Glen Wines, Domaine Laurier Champagne, and Anheuser-Busch Beer. Beverages at the event will once again be provided by Pepsi.
As part of The Academy's ongoing greening efforts, Wolfgang Puck Catering will be using locally grown produce, dairy and meat, sourcing environmentally sustainable packaging — compostable, biodegradable and recyclable products — and donating any unused/leftover food to Angel Harvest, a Los Angeles-based nonprofit that organizes the collection and delivery of the food and items to local social service agencies providing emergency food for those in need.
The 52nd GRAMMY Awards will take place live on Sunday, Jan. 31 at Staples Center in Los Angeles and will be broadcast in HDTV and 5.1 Surround Sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). The show also will be supported on radio via Westwood One worldwide, and covered online at GRAMMY.com and CBS.com, and on YouTube. Additional performers, presenters and special segments will be announced soon. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Facebook, MySpace and Twitter
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